Date: December 09, 2024
TTD Must Address the Growing Instagram Reel Culture at Tirumala
TTD Must Curb the Instagram Reel Trend at Tirumala
The Tirumala Tirupati Devasthanams (TTD) board, led by BR Naidu, has introduced several commendable reforms in managing the Tirumala temple. From cleaner pathways and improved washrooms to better laddu quality and the removal of non-Hindu workers via Voluntary Retirement Scheme (VRS), the board’s efforts have been widely appreciated by devotees.However, one pressing issue demands immediate action—the increasing trend of filming Instagram reel and entertainment videos within the holy premises.
The Instagram Reel Problem
In recent years, the sacred Tirumala temple has witnessed a rise in inappropriate behavior, with visitors filming dance reels and entertainment videos for social media. A notable example includes a young woman dancing to a Pushpa 2 song at the Tirumala ghat, which sparked outrage. Such incidents undermine the sanctity of the holy site, turning it into a backdrop for social media clout.
Despite public criticism and warnings from the TTD board, these activities persist. The board has announced measures like seizing phones and cameras of individuals engaging in such acts, but this has not been enough to curb the trend.
Public Outcry and the Need for Strong Action
Devotees and the general public are urging the TTD board to take stronger action against this disrespectful behavior. A stricter approach, such as imposing severe penalties or barring offenders from visiting the temple, could serve as a deterrent. Setting a precedent through decisive action would send a clear message that the sanctity of Tirumala will not be compromised for social media trends.
A Call for Preservation
The Tirumala temple is a revered place of worship, attracting millions of devotees worldwide. Maintaining its sanctity is crucial to preserving the spiritual and cultural essence of the site. The current TTD board has proven its commitment to the welfare of devotees, and addressing this issue would further strengthen its reputation as a proactive and responsible governing body.
The TTD must prioritize curbing this Instagram reel culture at Tirumala by enforcing stricter regulations and penalties. Such actions will ensure that the sacred temple remains a place of worship. Free from the distractions and disrespect caused by social media trends.