Date: January 18, 2025
TDP’s Lokesh Featured on Sakshi Front Page: A Rare Sight
Sakshi Surprises with Full Front Page for TDP’s Lokesh
In a rare turn of events, Sakshi, widely regarded as the YSR Congress Party’s mouthpiece, has dedicated its full front page to highlight TDP’s Nara Lokesh and the party’s successful membership drive. This unexpected move in the newspaper’s January 18 edition has caught the attention of Telugu political circles.
Traditionally known for its strong pro-YSR Congress and anti-TDP narrative, Sakshi’s front-page feature on TDP comes as a pleasant surprise. The ad prominently showcases Lokesh, along with Chandrababu Naidu, Sr. NTR, Balakrishna, and Palla Srinivasa Rao. The headline emphasizes Lokesh’s leadership and pays homage to Sr. NTR through the milestone achievement of 1 crore TDP memberships.
A Strategic Campaign Move by TDP
The full-page ad in Sakshi aligns with TDP’s efforts to celebrate its record-breaking membership campaign. Vemireddy Prabhakar Reddy and his wife Prashanthi Reddy appear to have sponsored the ad, further amplifying the campaign’s visibility.
This initiative marks a significant milestone for the Telugu Desam Party, reflecting its strategic approach in promoting its achievements. The 1 crore membership registrations signify TDP’s enduring popularity among the public, with Lokesh emerging as a prominent face in the campaign.
A Shift in Sakshi Front Page Usual Narrative
Sakshi’s coverage of TDP is unusual, considering its typical alignment with the YSR Congress Party. Known for its anti-TDP stance, the newspaper rarely features positive narratives about the opposition party. This shift has left readers surprised, as Sakshi’s front pages have historically carried an anti-TDP tone.
The move also underscores a broader change in Andhra Pradesh’s media dynamics. Previously, the YCP government was accused of sidelining publications like Eenadu and Andhrajyothi by denying them advertisements during its tenure from 2019-24. However, the NDA government appears to be adopting a more inclusive approach, ensuring equal ad distribution across media outlets.
Celebrating TDP’s Milestone
The TDP’s membership drive has not only achieved impressive numbers but also highlighted the party’s commitment to engaging with the public. Lokesh’s leadership and strategic campaign planning have been pivotal in reaching this milestone.
This unexpected collaboration between Sakshi and TDP highlights the evolving media landscape in Andhra Pradesh, reflecting a more balanced narrative.