Date: August 12, 2024

New Liquor Policy For Andhra Pradesh: A Relief for Consumers

Introduction: New Liquor Policy Brings Relief to AP Consumers

Andhra Pradesh’s new TDP+ government has introduced a much-anticipated liquor policy. This new policy, which takes effect in October, aims to provide quality liquor at affordable prices, addressing public concerns about the previous administration’s practices.

Jagan Mohan Reddy’s Controversial Liquor Policy

In 2019, Jagan Mohan Reddy’s government implemented a contentious liquor policy. They aimed to curb alcohol consumption by significantly increasing prices. However, this policy led to the sale of substandard and contaminated liquor, causing widespread dissatisfaction. The minimum price for even low-quality liquor exceeded Rs 200, and prices for top brands nearly doubled.

New TDP+ Government’s Consumer-Focused Approach

The TDP+ government has decided to scrap Jagan’s policy entirely. They promise to sell only quality liquor in Andhra Pradesh and ensure that affordable options are available. The government has engaged with excise department officials and liquor companies to craft a policy that favors consumers. This includes reintroducing quality liquor brands priced below Rs 100, which were unavailable under the old policy.

Quality Liquor at Nominal Prices

The new policy will roll back the inflated liquor prices set by the previous government. Top-brand liquors will now be sold at standard MRPs, eliminating the extra costs imposed by Jagan’s administration. This move ensures that quality liquor is accessible to the general public at fair prices.

Conclusion: A Public-Oriented Policy Shift

The shift from Jagan Mohan Reddy’s arbitrary liquor policy to a more consumer-oriented approach by the TDP+ government marks a significant change. The focus on quality and affordability is expected to restore consumer confidence and ensure that the liquor industry in the state operates transparently and ethically.