Date: March 04, 2025

Dent on ‘Brand Vizag’: A Wake-Up Call for AP Tourism

Brand Vizag in Trouble: A Setback for AP Tourism

Visakhapatnam, the financial capital of Andhra Pradesh, is renowned not just for trade and commerce but also as a top tourist destination. Over the years, the city’s pristine beaches have drawn visitors from across India and abroad. Among them, AP Tourism Rishikonda Beach has been particularly special.

Rishikonda Beach: Once a Prestigious Tourist Spot

Rishikonda Beach was recognized for its 600-meter shoreline, earning the prestigious “Blue Flag” certification from the Foundation for Environmental Education (FEE), Denmark.

This globally acclaimed recognition highlighted:
The natural beauty of the area
Eco-friendly initiatives undertaken by the government
Improved tourism potential due to environmental standards

As a result, the Blue Flag certification became a major tourist attraction, drawing more visitors to the region.

Blue Flag Removed: What Went Wrong?

However, recent developments have tarnished Rishikonda Beach’s reputation. The Blue Flag is no longer visible, and investigations reveal multiple reasons for the downgrade:

Stray dogs roaming freely, posing safety concerns
Poor maintenance of public restrooms and changing rooms, leading to unpleasant conditions
Declining cleanliness standards, making the beach less appealing to visitors

Several distressed tourists captured these deteriorating conditions and sent them directly to the FEE for review. After verifying the complaints, the FEE revoked the Blue Flag status that had been awarded in 2020, leading to its removal from Rishikonda Beach.

AP Tourism Growth: A Contradiction?

Despite this setback, Andhra Pradesh’s tourism sector has been witnessing significant growth under the new government. With increased investments and renewed focus, the current administration has aimed to boost tourism potential.

Jana Sena MLA Kandukur Durgesh’s Efforts in Tourism

As the Tourism Minister, Jana Sena MLA Kandukur Durgesh has launched new initiatives to strengthen Andhra Pradesh’s tourism industry. However, the revocation of Rishikonda Beach’s Blue Flag status raises concerns about on-ground implementation.

The Urgent Need for Government Action

While previous governments may have overlooked such issues, it is surprising and disheartening to witness this setback under an administration that claims to prioritize tourism and development.

Given the situation, Chief Minister N. Chandrababu Naidu and Tourism Minister Kandukur Durgesh must act swiftly to:

Restore Rishikonda Beach to international standards
Ensure proper maintenance of tourist attractions
Regain the prestigious Blue Flag certification

Conclusion: Can Rishikonda Beach Regain Its Glory?

Rishikonda Beach’s declining standards have dealt a major blow to Andhra Pradesh’s tourism image. Immediate corrective measures are essential to rebuild trust, restore cleanliness, and secure international recognition once again.

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