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Date: October 17, 2024

AP New Liquor Policy Brings Festive Vibe to Shops

The Andhra Pradesh government has introduced a new liquor policy that has sparked a festive vibe at liquor shops across the state. The policy has ushered in significant changes, including the removal of the notorious “J-brand” liquor and the introduction of high-quality liquor brands at reasonable prices. The response from the public has been overwhelmingly positive, transforming the once-dull atmosphere outside liquor outlets into one of celebration.

Improved Liquor Quality and Pricing

For years, customers in Andhra Pradesh have raised concerns about the quality and price of liquor available in the state. Under the new policy, these complaints have been addressed. The government has replaced substandard products with premium liquor brands, which are now available at more affordable prices. This shif widely welcomed by the state’s drinkers, who now have access to better-quality alcohol without facing inflated prices.

Adequate Stock for Liquor Shops

The government also directed the AP Beverages Corporation to ensure that liquor shops are well-stocked for up to 10 days at a time. This has helped meet the high demand for alcohol, which surged after the introduction of the new policy. Across the state, stock-up operations were successful, with liquor shops reporting no shortages during the launch of the new policy. Customers, eager to try the newly available brands, flocked to liquor outlets, creating a lively and festive scene.

Return of Online Payments

One of the more popular changes is the reintroduction of online payment options at liquor stores. During the YCP tenure, many outlets enforced a cash-only policy, frustrating the public who preferred the convenience of digital payments. The return of online payments has made purchasing liquor easier and more efficient, further enhancing the overall shopping experience.

Popular Brands Return to AP

Another major highlight of the new liquor policy is the return of well-known liquor brands that were previously unavailable in Andhra Pradesh. With a balanced pricing model in place, these brands are now easily accessible to the public.

A Festive Vibe at Liquor Shops

The implementation of this new policy has injected a festive atmosphere outside liquor shops across the state. Long lines, cheerful customers, and a sense of excitement were visible as people lined up to purchase their favorite brands. This festive mood is expected to continue, as the new liquor policy is likely to attract more customers in the coming days.


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