Date: December 05, 2024
Prasads Multiplex and ‘Pushpa 2’ Conflict: What’s Behind Delay?
Prasads Multiplex and ‘Pushpa 2’ Drama: What’s Going On?
Prasads Multiplex, one of Hyderabad’s iconic cinema hubs, is known for hosting movie premieres and special screenings. Since its inception in 2003, it has become a go-to spot for movie lovers, offering a mix of big-budget films and indie releases. However, this time, the multiplex is making headlines for not hosting Pushpa 2: The Rule, one of the most anticipated films of the year.
The Disagreement Over Profit Sharing
The reason behind Prasads’ decision not to showcase Pushpa 2: The Rule lies in a disagreement over the revenue-sharing model with the producers. Typically, multiplex chains across India offer producers a 55% share of the revenue, but Prasads has always given around 50-52%. This difference in percentage has led to a standoff between Prasads and the Pushpa 2 team.
The producers are reportedly insisting on a 55% share, which they argue is the standard across multiplex chains in the country. However, Prasads management is firm on their stance, stating that agreeing to the 55% share could set a precedent that would require them to offer the same deal to all future distributors.
Prasads Multiplex Commitment to Affordable F&B
Apart from the revenue-sharing dispute, Prasads has a long-standing policy of offering food and beverages (F&B) at affordable prices. If they were to accept the higher revenue share for Pushpa 2, it could potentially disrupt their pricing structure. Prasads has always believed in providing quality services at reasonable rates, which they fear would be unsustainable if they agreed to the producers’ terms.
No Special Premieres at Prasads
Due to the unresolved issue, Prasads has decided not to list any shows for Pushpa 2 tomorrow. The multiplex is also missing out on hosting the special premieres, a tradition it started for major film releases. While other theaters are going ahead with these premieres, Prasads is standing firm in its position.
Will the Situation Change?
As of now, the future of Pushpa 2 screenings at Prasads remains uncertain. The situation may change in the coming days, depending on the outcome of the negotiations between the producers and the multiplex. Fans and moviegoers are eagerly waiting to see if the conflict is resolved and if Prasads will eventually feature the film.