Date: September 05, 2024
OTT Double Ismart Hits Early: Streaming on Prime in Just 21 Days
Double Ismart Arrives Early on OTT, Surprising Fans
The debate over the shrinking theatrical window for Telugu movies continues, and the early release of Double Ismart on OTT has reignited discussions. Just 21 days after its theatrical release, Ram Pothineni and Puri Jagannath’s much-anticipated film is now streaming on Amazon Prime Video. This rapid transition from the big screen to the streaming platform has left both fans and regular audiences surprised.
Released on August 15, 2024, Double Ismart was expected to follow the traditional 45-day window before making its OTT debut. However, fans were delighted when the film became available on Prime well ahead of schedule. This move raises questions about the evolving trends in the film industry and how OTT platforms are impacting theatrical releases.
Mixed Reviews for Double Ismart’s Theatrical Run
Double Ismart, a sequel to the 2019 hit Ismart Shankar, aimed to recreate the magic of its predecessor. Directed by Puri Jagannath, the film blended sci-fi elements with mass entertainment. While Ram Pothineni’s energetic performance was widely appreciated, the film received mixed reviews for its overall execution.
Fans enjoyed the film’s unique concept and sci-fi angle, but many critics pointed out that the movie lacked emotional depth. The writing and emotional connect were seen as weak points, dampening the impact of the otherwise engaging narrative. Despite these criticisms, Double Ismart managed to attract audiences to theaters, thanks to its action-packed sequences and catchy dialogues.
Ram Pothineni and Puri Jagannath’s Collaboration
Ram Pothineni and Puri Jagannath collaborated once again to deliver an action-packed performance. While Ram’s charisma and dynamic screen presence added energy to the film, Puri’s attempt to recreate the success of the original movie faced challenges in terms of plot coherence and emotional engagement.
OTT Release After Just 21 Days: A New Trend?
The most significant talking point of Double Ismart’s journey is its quick transition to OTT. Initially, it was rumored that the film would be available on streaming platforms after the standard 45-day theatrical window. However, with Double Ismart arriving on Prime Video within just 21 days, it’s clear that OTT platforms are reshaping the traditional release model.
This rapid shift from theaters to OTT has sparked conversations about the future of movie releases. However, the convenience of watching it on Amazon Prime has thrilled those who missed out on its theatrical release.
Conclusion
With its early arrival on OTT, Double Ismart is now available for streaming, giving fans a chance to enjoy the film from the comfort of their homes. While the movie had a mixed reception during its theatrical run, the quick OTT release ensures it reaches a wider audience.