Date: December 02, 2024
Kanti Dutt Fraud: Celebrities Samantha, Keerthy Suresh
Sustainkart Scandal: A Celebrity-Backed Initiative Turns Sour
In a shocking turn of events, celebrities like Samantha Ruth Prabhu, Keerthy Suresh, Parineeti Chopra, and others have reportedly been duped by Kanti Dutt, the co-founder of Sustainkart. The business, once promoted by these stars, is now embroiled in allegations of fraud and mismanagement.
Kanti Dutt Arrest and Allegations
Kanti Dutt, who also owns Tritiya Jewellers, has been arrested and is under police custody. He allegedly defrauded several investors and celebrities associated with Sustainkart. Sustainkart was co-founded during the COVID-19 pandemic by Kanti Dutt and designer Shilpa Reddy, who garnered support from prominent stars including Samantha, Rakul Preet Singh, and Manchu Lakshmi.
Shilpa Reddy Distances Herself from Sustainkart
Initially, Sustainkart’s celebrity endorsements were seen as a sign of credibility, with stars backing its vision of sustainability. However, Shilpa Reddy, once a co-founder, later revealed that Kanti Dutt had misled her as well. She publicly apologized to all celebrities involved and clarified her disassociation from the venture.
Interestingly, despite being one of the victims, Shilpa Reddy has not filed formal complaints. Her silence contrasts with reports that Parineeti Chopra’s grievance may have been a key factor leading to Kanti Dutt’s arrest.
Kanti Dutt Defense and Closure of Sustainkart
Before his arrest, Kanti Dutt claimed on social media that Sustainkart faced severe losses and had to shut down. He stated that despite his best efforts, the business could not recover. However, these statements failed to absolve him of responsibility, as the police launched an investigation into his alleged fraudulent activities.
Investors and Celebrities Left Cheated
Many investors feel cheated, blaming celebrities for endorsing the venture without thorough due diligence. Celebrities like Samantha and Keerthy Suresh, who supported the initiative believing in its potential, are now facing criticism from investors who incurred losses.
Conclusion: A Lesson in Due Diligence
The Sustainkart scandal serves as a stark reminder of the risks involved in business endorsements. While celebrities like Samantha, Keerthy Suresh, and others supported the venture in good faith, they, too, became victims of fraud. Kanti Dutt’s arrest marks the beginning of legal proceedings, but the controversy raises questions about accountability and trust in celebrity-backed businesses.