Date: August 22, 2024

HanuMan Success, Double iSmart’s Loss: A Lesson for Producers

Niranjan Reddy’s Prime Show Entertainments gained significant acclaim after the success of HanuMan, directed by Prashanth Varma and starring Teja Sajja. The film’s success brought the production house into the limelight. However, the gains from HanuMan have been overshadowed by the failure of Double iSmart, leading to substantial financial losses.

HanuMan’s Triumph: A Bold Gamble Pays Off

HanuMan was a hit, thanks to Prashanth Varma’s innovative direction and Teja Sajja’s fresh appeal. Prime Show Entertainments, previously known for lesser hits like House Arrest and Boyfriend For Hire, saw immense success with HanuMan. Their bold decision to support a new director and cast paid off.

Buoyed by this success, the producers acquired the theatrical rights of Double iSmart for a significant sum. They believed that the film’s big names—director Puri Jagannadh and actor Ram Pothineni—would ensure its success.

Double iSmart: A Miscalculated Risk

Double iSmart had high expectations due to Puri Jagannadh’s reputation and Ram’s star power. Despite the hype, the film failed to deliver. Negative feedback started from the first show, leading to poor box office performance. The losses are now expected to be substantial.

The failure of Double iSmart has overshadowed the success of HanuMan, putting Prime Show Entertainments in a difficult position. The film’s poor performance highlights the risk of relying solely on star power.

Lessons Learned: Content Over Combinations

The experience with Double iSmart underscores an important lesson for producers: star power alone doesn’t guarantee success. The content of the film is crucial. Despite the film’s big names, it didn’t perform well because the content fell short.

Puri Jagannadh has reportedly promised to return part of his remuneration to help cover the losses. However, this situation serves as a reminder that producers should prioritize content over high-profile casts.

Conclusion: A Balanced Approach Moving Forward

Prime Show Entertainments’ experience with Double iSmart highlights the importance of content in filmmaking. While HanuMan showed that content-driven films can be successful, Double iSmart proved that even star-studded films can flop if the content isn’t strong. Producers should balance their investment decisions, focusing on both the content and the stars to ensure success.